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VERSION:2.0
PRODID:-//CiviCRM//NONSGML CiviEvent iCal//EN
X-WR-TIMEZONE:Australia/Sydney
METHOD:PUBLISH
BEGIN:VTIMEZONE
TZID:Australia/Sydney
BEGIN:STANDARD
TZOFFSETFROM:+1000
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20260723T100000
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BEGIN:VEVENT
UID:CiviCRM_EventID_239_ceebdb7176b5a5a7b6e7d6252b1e8fb9@actcoss.org.au
SUMMARY:Effective communications and social media
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE HTML PUBLIC
  "-//W3C//DTD HTML 3.2//EN"><html><body><h1 class=
 "elementtoproof"><strong><span style="font-size:12
 pt\;"><span style="background:#FFFFFF\;"><span sty
 le="font-family:Aptos\, sans-serif\;"><span style=
 "color:#000000\;">Learn how to effectively communi
 cate across all platforms</span></span></span></sp
 an></strong></h1>\n \n <h2 class="elementtoproof">
 <span style="font-size:12pt\;"><span style="backgr
 ound:#FFFFFF\;"><span style="font-family:Aptos\, s
 ans-serif\;"><span style="color:#000000\;">This pr
 actical workshop is designed to help participants 
 craft clear\, compelling messages that cut through
  across all platforms. Attendees will learn how to
  develop their key message through defining their 
 “why” and target audience\, tailor one message for
  both formal and social use\, as well as apply pro
 ven techniques to capture attention internally and
  externally across all platforms. </span></span></
 span></span></h2>\n \n <p class="elementtoproof"><
 span style="font-size:12pt\;"><span style="backgro
 und:#FFFFFF\;"><span style="font-family:Aptos\, sa
 ns-serif\;"><span style="color:#000000\;">Through 
 writing exercises and group review with real-time 
 feedback\, the session builds confidence in both w
 ritten and verbal communication\, finishing with a
  quality checklist to ensure every message is poli
 shed\, accessible\, and SEO-ready.</span></span></
 span></span></p>\n \n <p><span style="font-size:12
 pt\;"><span style="font-family:Aptos\, sans-serif\
 ;"><b><span style="font-size:11pt\;">About the fac
 ilitator:</span></b></span></span></p>\n \n <p><sp
 an style="font-size:12pt\;"><span style="font-fami
 ly:Aptos\, sans-serif\;"><span style="font-size:11
 pt\;"><span style="color:#000000\;">As Group Accou
 nt Director\, Amy provides strategic direction acr
 oss MediaCast’s campaigns\, ensuring creativity\, 
 precision\, and measurable results. With extensive
  experience in PR and media strategy and crisis co
 mmunication\, she establishes performance framewor
 ks and oversees rigorous measurement processes tha
 t keep campaign teams accountable to achieving exc
 eptional outcomes.</span></span></span></span></p>
 \n \n <p><span style="font-size:12pt\;"><span styl
 e="font-family:Aptos\, sans-serif\;"><span style="
 font-size:11pt\;"><span style="color:#000000\;">Am
 y is instrumental in upskilling and mentoring our 
 PR professionals and sharing her expertise through
  industry masterclasses and hands on leadership to
  ensure the team evolves with confidence.</span></
 span></span></span></p>\n \n <p><img alt="image-20
 260311104244-1.png" height="450" src="https://actc
 oss.org.au/wp-content/uploads/civicrm/persist/cont
 ribute/images/image-20260311104244-1.png" width="4
 91" /></p>\n \n <p>Fees</p>\n \n <table border="1"
  cellpadding="1" cellspacing="1" style="width: 500
 px\;">\n 	<tbody>\n 		<tr>\n 			<td>Member</td>\n 
 			<td>$160</td>\n 		</tr>\n 		<tr>\n 			<td>Non-m
 ember</td>\n 			<td>$245</td>\n 		</tr>\n 		<tr>\n
  			<td>Government</td>\n 			<td>$615</td>\n 		</t
 r>\n 	</tbody>\n </table>\n \n <p> </p>\n \n <p><i
 >ACTCOSS may be able to reduce or waive fees for c
 onsumer representatives\, people experiencing disa
 dvantage or small community organisations. Please 
 contact ACTCOSS and we’ll do our best to offer sup
 port to participate.</i></p>\n \n <p><em>Read the 
 training cancellation and refund policy <a href="h
 ttps://actcoss.org.au/wp-content/uploads/2025/10/T
 raining-cancellation-and-refund-policy.pdf">here</
 a> and the privacy policy <a href="https://actcoss
 .org.au/privacy/">here</a>.</em></p></body></html>
DESCRIPTION:Learn how to effectively communicate across all pl
 atforms\n \n \n This practical workshop is designe
 d to help participants craft clear\, compelling me
 ssages that cut through across all platforms. Atte
 ndees will learn how to develop their key message 
 through defining their “why” and target audience\,
  tailor one message for both formal and social use
 \, as well as apply proven techniques to capture a
 ttention internally and externally across all plat
 forms. \n \n \n Through writing exercises and grou
 p review with real-time feedback\, the session bui
 lds confidence in both written and verbal communic
 ation\, finishing with a quality checklist to ensu
 re every message is polished\, accessible\, and SE
 O-ready.\n \n \n \n About the facilitator:\n \n \n
  \n As Group Account Director\, Amy provides strat
 egic direction across MediaCast’s campaigns\, ensu
 ring creativity\, precision\, and measurable resul
 ts. With extensive experience in PR and media stra
 tegy and crisis communication\, she establishes pe
 rformance frameworks and oversees rigorous measure
 ment processes that keep campaign teams accountabl
 e to achieving exceptional outcomes.\n \n \n \n Am
 y is instrumental in upskilling and mentoring our 
 PR professionals and sharing her expertise through
  industry masterclasses and hands on leadership to
  ensure the team evolves with confidence.\n \n \n 
 \n \n \n \n \n Fees\n \n \n \n \n 	\n 		\n 			Memb
 er\n 			$160\n 		\n \n 		\n 			Non-member\n 			$24
 5\n 		\n \n 		\n 			Government\n 			$615\n 		\n \n
  	\n \n \n  \n \n \n \n ACTCOSS may be able to red
 uce or waive fees for consumer representatives\, p
 eople experiencing disadvantage or small community
  organisations. Please contact ACTCOSS and we’ll d
 o our best to offer support to participate.\n \n \
 n \n Read the training cancellation and refund pol
 icy here (https://actcoss.org.au/wp-content/upload
 s/2025/10/Training-cancellation-and-refund-policy.
 pdf) and the privacy policy here (https://actcoss.
 org.au/privacy/).\n \n 
CATEGORIES:Workshop
CALSCALE:GREGORIAN
DTSTAMP;TZID=Australia/Sydney:20260723T100000
DTSTART;TZID=Australia/Sydney:20260723T100000
DTEND;TZID=Australia/Sydney:20260723T120000
LOCATION:Online via MS Teams\n 
URL:https://actcoss.org.au/civicrm/event/info/?reset=1&id=239
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