BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CiviCRM//NONSGML CiviEvent iCal//EN X-WR-TIMEZONE:Australia/Sydney METHOD:PUBLISH BEGIN:VTIMEZONE TZID:Australia/Sydney BEGIN:STANDARD TZOFFSETFROM:+1000 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20260903T093000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:CiviCRM_EventID_240_ceebdb7176b5a5a7b6e7d6252b1e8fb9@actcoss.org.au SUMMARY:Workshop: Media Release Training X-ALT-DESC;FMTTYPE=text/html:

Learn how to write effective and impactful media releases!

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This pr actical\, hands-on 4 hour workshop breaks down the fundamentals of writing an effective media releas e. Participants will unpack the “why” and “what” b ehind a strong release\, understand what makes a s tory truly newsworthy\, and learn how to structure content for maximum clarity and impact.

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Us ing real examples\, hands-on writing exercises\, a nd peer feedback\, the session equips attendees wi th the skills and self-editing tools needed to pro duce clear\, compelling media releases that resona te with journalists and consequently\, the public.

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About the facilitator:

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As Group Account Director \, Amy provides strategic direction across MediaCa st’s campaigns\, ensuring creativity\, precision\, and measurable results. With extensive experience in PR and media strategy and crisis communication \, she establishes performance frameworks and over sees rigorous measurement processes that keep camp aign teams accountable to achieving exceptional ou tcomes.

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\n \n Fees\n \n \n \n \n \n \ n \n \n \n < td>$280\n \n \n \n \n \n \n

Member	$190
Non-member
Governmen t	$700

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AC TCOSS may be able to reduce or waive fees for cons umer representatives\, people experiencing disadva ntage or small community organisations. Please con tact ACTCOSS and we’ll do our best to offer suppor t to participate.

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\n Rea d the training cancellation and refund policy here and the privacy policy here.

< /html> DESCRIPTION:Learn how to write effective and impactful media r eleases!\n \n \n This practical\, hands-on 4 hour workshop breaks down the fundamentals of writing a n effective media release. Participants will unpac k the “why” and “what” behind a strong release\, u nderstand what makes a story truly newsworthy\, an d learn how to structure content for maximum clari ty and impact. \n \n \n \n Using real examples\, h ands-on writing exercises\, and peer feedback\, th e session equips attendees with the skills and sel f-editing tools needed to produce clear\, compelli ng media releases that resonate with journalists a nd consequently\, the public.\n \n \n \n About the facilitator:\n \n \n \n As Group Account Director \, Amy provides strategic direction across MediaCa st’s campaigns\, ensuring creativity\, precision\, and measurable results. With extensive experience in PR and media strategy and crisis communication \, she establishes performance frameworks and over sees rigorous measurement processes that keep camp aign teams accountable to achieving exceptional ou tcomes. \n \n \n \n \n \n \n \n Fees\n \n \n \n \ n \n Member\n $190\n \n \n \n Non-m ember\n $280\n \n \n \n Government\n $700\n \n \n \n \n \n \n \n \n \n \n \n \n \n ACTCOSS may be able to reduce or waive fees for c onsumer representatives\, people experiencing disa dvantage or small community organisations. Please contact ACTCOSS and we’ll do our best to offer sup port to participate.\n \n \n \n \n \n Read the tra ining cancellation and refund policy here (https:/ /actcoss.org.au/wp-content/uploads/2025/10/Trainin g-cancellation-and-refund-policy.pdf) and the priv acy policy here (https://actcoss.org.au/privacy/). \n \n CATEGORIES:Workshop CALSCALE:GREGORIAN DTSTAMP;TZID=Australia/Sydney:20260903T093000 DTSTART;TZID=Australia/Sydney:20260903T093000 DTEND;TZID=Australia/Sydney:20260903T133000 LOCATION:Online via MS Teams\n URL:https://actcoss.org.au/civicrm/event/info/?reset=1&id=240 END:VEVENT END:VCALENDAR