Events and Training

Media Skills Training (Media Release)

Want to write attention-grabbing media releases?  

This course will show participants how to write attention-grabbing media releases that convey key messages with clarity and impact. The training will focus on how to:  

  • Write a clear, accurate and newsworthy opening 

  • Provide the most important information in the right order 

  • Promote your important key messages 

  • Create newsworthy quotes to give your release news value 

  • Provide essential information concisely and accurately 

  • Write a headline with ‘punch”. 


About the trainer: 

Jim Maher is a communications professional with extensive experience in newspaper, radio and television journalism. He was also senior media adviser to the Treasurer of NSW for four years and subsequently headed a government communications unit. 

As a public affairs consultant for over two decades, Jim has provided a wide variety of clients in the public, corporate and non-profit sectors with advice on communications and media relations skills 



*Prices are excluding GST. 

Member price  


Non-Member price  


ACTCOSS may be able to reduce or waive fees for consumer representatives, people experiencing disadvantage or small community organisations. Please contact ACTCOSS and we’ll do our best to offer support to participate. 


Event Details

Date & Time



Weston Community Hub, 1/6 Gritten Street, Weston



Contact Details


6202 7200

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