Learn how to write effective and impactful media releases!

This practical, hands-on 4 hour workshop breaks down the fundamentals of writing an effective media release. Participants will unpack the “why” and “what” behind a strong release, understand what makes a story truly newsworthy, and learn how to structure content for maximum clarity and impact.

Using real examples, hands-on writing exercises, and peer feedback, the session equips attendees with the skills and self-editing tools needed to produce clear, compelling media releases that resonate with journalists and consequently, the public.

About the facilitator:

As Group Account Director, Amy provides strategic direction across MediaCast’s campaigns, ensuring creativity, precision, and measurable results. With extensive experience in PR and media strategy and crisis communication, she establishes performance frameworks and oversees rigorous measurement processes that keep campaign teams accountable to achieving exceptional outcomes. 

ACTCOSS may be able to reduce or waive fees for consumer representatives, people experiencing disadvantage or small community organisations. Please contact ACTCOSS and we’ll do our best to offer support to participate.

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